Why do they invest in a
country?
A: Hello! Tom. I still wonder why foreign investors do not want to come to do
business or invest in our country?
B: Hi! Jerry. Well! My buddy, you know! In
order to invest into a country, they need to follow a way.
A: Which way do you want to say? I really
want to know this. Could you tell me?
B: Of course, when a foreign investors
wants to come and invest in ant countries in the world, they always looks at
the PESTLE.
A: So would you mind telling me what the
full name of the world P.E.S.T.L.E.?
B: OK! P mean Politics, E mean Economics,
S mean Society, T mean Technology, L means legislation, and E means
Environment.
A: Thus why do they need to look at
Politics?
B: Because a war, insecurity, chaos, riot,
and protest, they will not invest due to risks.
A: Why did they need to look at Economics?
B: They will not come if that country is
too poor and too few people.
A: Why do they need to look at Society?
B: It means the society is full of
anarchic, robberies, kidnappings, injustice, fraud, and deceits.
A: Why do they need to look at Technology?
B: Right! They need well – skilled
workers, intellectuals, full human source, basic infra-structure etc.
A: Do they need a country having full of
technology?
B: It means that the people in this
county must understand science and have technical skills.
A: Why do they need to look at Legislation?
B: A country has no law, the capitals of
investors are always in risks, they will not come in at all.
A: Why do they need to look at Environment?
B: Environment becomes important in the
decade of 90s because it has the function to balance the ecological system. It
gives us the fresh breath to produce products for the society.
A: So the PESTLE is very important country
to attract big investors to do business.
B: That is right. The more you learn, the
more you know the significance of business.
A: Thank you! I like you very much!
B: Don’t make too much fun! Goodbye!
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